Archive for September 2011
An Effective Business Card Message.learn the Secret to Making Clients Choose You Over Your Competitors
September 30, 2011 | 
Author Learn What an Effective Business Card Message Is and Separate your Business from the other 95% that Don’t Know
?
Are you Unknowingly designing an Inefficient Business Card
?
This will be one of the most outrageously significant, straight-forward lessens you will learn about the importance of an effective business card message ever.
You will learn the key purpose of a business card, what message to give that’s sure to set you apart by leaps and bounds and equally crucial whatnot to say.
You will discover the Little Secrets of an Effective Business Card message that will have your Competitors Clients Jumping over Them to Get to YOU.
Fortunately, you will also uncover the mistake that 95% of most business owners make when designing their unique business cards.
What IS the primary purpose for creating your business card? Unfortunately, we’re not sure if entrepreneurs know the real reason or usefulness of a business card!
But here is one helpful definition
An effective business card is another method of marketing your message. Your marketing message should unquestionably stay consistent on all of your advertising media i.e.
Website, print material, radio, newspaper, ads, etc…
Business Cards are an inexpensive tool that many people create to give away to prospective clients… on those cards are their achievements, honors, gold stars and successes…stuff that only interested themselves not their potential clients.
Think about it, what’s on your business card and how effective is your marketing message? Or did you erroneously duplicate what 95% of the others entrepreneurs did?
Listen while we explain the normal path most(home business, entrepreneurs) newbie’s take, if this sounds like you, then you know you are in the right place…at the right time.
Here’s how most home business owners come up with their award-winning business card, they dream up some cock-a-mamie logo, something pulled from the universe.
Then they added some glitz and glamor, looked at it as if it took 1st place at a pig picking contest.
Being incontestably impressed at their creative business card decision they then send it to the printer for approval.
It looks good to the printer so 1000 inefficient business cards are on their way
?
Questions: How did they decide what message to print on their card? Do they have an effective message or benefit to deliver to their clients?
Is their message saying the same identical things the other “95%” of all other business cards say? Are they running off at the mouth talking about your great product or service?
Gain the Fair Advantage by learning Essential Skills that will make your Business card 100 x more Effective than Your Contenders
Simply implement this Powerful Effective business card strategy and be on your way to the top 5%.
You will pull away from the crowd like a super sonic jet vs. a bike with training wheels.
Let’s get started!
One Last scenario
Here’s what most amateurs business owners do… look for the most elegant, unique, top-notch business card available.
Then they add what excites them about their business, product or services incorrectly thinking everyone will like what they like…(love at first sight).
Admire it and on to the printer.? Now there’s nothing wrong with beauty…however let’s not exclude brains.
Now I’m not saying don’t use any fancy paper stock, unique metal, plastic, see thru material or any of these new and effective business cards options.
But here’s what I do know and “John Assaraf Author of “Having It All: Achieving your Lifes Goals and Dreams” and a professional business coach” validates…. your message is as vitally important as your looks.
Think about this, which service you would consider, you received two business cards both from the social networking event.
Business Card #1
You are passed a business card, it’s beautiful and you even commented on the card. You’re mesmerized because it has features you’ve never seen before.
The business card feels silky and it has a sleek look. It even has a distinctive logo, it looks foreign with a magical sensation. Everyone is raving about the card.
You’ve collected some decent business cards as usual but you put them where you keep all of the other cards???? Let’s say you are looking for a day care facility for your kids. You come across cards from some of the people you met at the social.
All of the cards basically look alive, you look at the fancy one it looks good but it’s playing the same old song. A “me me me “card. Who cares you‘ve been in business for over 50 years…
They are also 50 year old fools too…
All of them said the same thing just packaged differently.
How do you determine which one to call on?
Business Card #2
Now you come across a card that wasn’t fancy in style. The front has the
•??? Person’s name
•??? Telephone number
•??? Business Name
•??? A picture of them or hot button image
•??? At the bottom they stated a short? effective message that sparks your attention
•??? Then an “over”? arrow
Once you turn over the business card it has a statement that answers a concern you have with many of the day care center. (hot buttons)
1.??? Your kids don’t spend idle at ABC Day Care Services they learn something every minute of every day
2.??? Are you concern for your child’s safety; we provide TV monitoring services you can view from the privacy of your own home
3.??? Want to know what your son will have for breakfast, lunch, and dinner view of menu at www yourchildeat’s healthyhere.
“Over on the back also has a website for more info on what’s important to you that there center offers.”
Which service are you going to investigate and more then likely choose? What does your marketing message say?
Set yourself ahead of your challengers with an Effective Business Card Message and watch your competitors fall like dominoes.
?
Free Consignment Store Business Plan
Free Consignment Store Business Plan for Loans
Obtaining Business Financing
When obtaining a business loan for a consignment store business, it is imperative that you have a properly structured business plan that will assist you in showcasing how you intend to operate your Consignment Store, how the business will operate, how you intend to market the business, the anticipated financial results of your company, and how you intend to repay your debt obligations. This sample loan business plan will provide you with the framework that you need in order to acquire a business loan for starting or expanding this type of business.
Executive Summary
Introduction
When obtaining a business loan for a consignment store, it is imperative that your business plan has a clear and concise executive summary that provides an outline of what are seeking to accomplish, how much capital you are seeking to raise, the management biography of the business owner, and an overview of the anticipated profit and loss statements of the business. Here is an example of how the title paragraph should be written:
Consignment Store, Inc. (“the Company”) is seeking a business loan of $100,000 in order to launch the operations of a consignment store business that will be based in San Francisco, California. The Company was founded in (Insert Year). The business was founded by Mr. John Doe.
Products and Services
In the next segment of the business loan and business planning document, you should showcase the products and services that you will be providing to the general public. For instance:
The Consignment Store will provide customers with the ability to consign clothing and other items through the Company’s retail location. The business will receive a fee equal to 40% of the consigned products sold through the Consignment Store’s location. The business will specialize in the sale of clothing and other related small retail products.
Business Loan Terms
Now it is time to discuss the anticipated terms of the business plan that you are seeking. An example paragraph of how this is stated:
At this time, Mr. Doe is seeking a conventional business loan in the amount of $100,000. The interest rate, loan terms, and loan covenants are to be determined during negotiation. However, this business plan assumes that the business will receive a seven year business loan with a seven percent interest rate due on the outstanding principal balance.
Management Biography
Now that the summary of the business has been provided, it is time to provide a brief overview of the owner of the business. An example paragraph summing up the owner is as follows:
Mr. Doe is a highly experienced business person that has years of experience regarding the direct ownership and management of business. He will be able to effectively bring the operations of the Consignment Store to profitability while ensuring that the business loan’s payments and its covenants are met at all times.
Financial Statements
The most important thing to your lender when applying for a business loan is how you intend to repay the bank. In this section of the business plan, you should provide an overview of the finance’s of the business discussing the anticipated revenues, expenses, and profits/losses. You can also discuss the applicable collateral within the business plan that will be used to secure your business financing.
Expansion Plans
One of the most important aspects of your business plan is how you intend to expand the business over a three to five year period. Banks and finance companies always want to see that the business will experience a moderate to strong level of growth. This is especially true in business lending because as your business grows the cash flow that secures your business loan will decrease proportionality against your monthly credit obligations. An example of how this is stated is as follows:
The Consignment Store will continue to expand through organic means including increasing the Company’s advertising budget via the reinvestment into the after tax cash flows of the business. Additionally, if the business is highly successful then the Company may seek to establish additional Consignment Store locations after the third year of operations.
The Financing
Use of Business Loan Proceeds
In this section of the business plan you should focus on how the proceeds of the business loan will be used. An example of this would be as follows:
Consignment Store Establishment – $50,000 Opening Inventory – $10,000 Working capital – $40,000
Management Equity
In this section of the business plan you should discuss the percentage ownership of the business among the owners of the business. For example:
Mr. Doe will own 100% of the Consignment Store.
Board of Directors
When applying for business financing, the bank will also want to know who serves as the board of directors. For small businesses, usually the owner serves as the director of the business. An example of how this is worded:
Mr. Doe will be the sole director of Consignment Store, Inc.
Exit Strategy
Any bank or financing company is also going to want to know what you intend to do with the business over a set period of time. Many business owners will develop and expand a business with the intent to sell the company to a third party at a later time. When drafting this part of the business plan you should focus on what you intentions are in regards to potentially selling the business. This is often worded as:
Mr. Doe would most likely sell the Consignment Store to a third party for a significant earnings multiple. Consignment Stores usually sell for approximately one to three times earnings given the financial strength of the business. In this event, the business would be sold by a business broker and the business loan sought in this plan would be repaid according to the covenants of the business loan agreement.
Products and Services
When developing a business plan that is appropriate for obtaining a business loan or other business credit facility you need to clearly showcase the services or products that you will be offering to the general public. An example of how this section is worded goes as follows:
As stated in the executive summary, the Consignment Store will specialize in the retail sale of items on behalf of individuals within the Company’s target market. The business will charge a fee equal to 40% of the sale of each consigned item. The business will use a number of means in order to generate sales through the Company’s store. This includes listing items on EBay and other popular websites so that the business can generate substantial sales outside of the Company’s retail location.
Industry and Market Analysis
The Current State of the Economy
It is important to let your financial institution know that you are well apprised of the financial situation of the general economy when you are applying for a business loan. This is especially true in today’s environment where lending has become more difficult and will remain more difficult in the foreseeable future. Specifically, you should gear this section of the business plan analysis towards the industry that you are operating within. For example:
The current economy has remained difficult over the past few years. However, Consignment Stores typically operate with a strong state of economy stability as these businesses are often used as a last resort among people that are seeking to sell their clothing or other retail items in exchange for a significant percentage of the value of the merchandise. As such, the business should be able to remain profitable and cash flow positive in any economic environment.
The Consignment Store Industry
In addition to providing your business loan officer with an understanding of the general economy, it is important that you showcase that you have an equal understanding of the industry in which you are operating within. As such, you will need to provide you business loan institution of a brief overview of your industry and any potential changes that may affect the way that your company does business. An example of how an industry overview is as follows:
In the United States there are over 17,000 businesses that specialize in the sale of consignment apparel to the general public. Among these businesses, the aggregate receipts generated from the sale of used merchandise are approximately $17 billion dollars per year. The industry employs more than 97,000 people and provides gross payrolls of $1.2 billion dollars.
Target Market
In this section of the business loan application and business plan analysis, you should focus on the demographics of your localized market (or national market if applicable). This section should discuss how many people live in your area, the anticipated number of people that would require the use of Consignment Stores, the median household income of people living in the area, poverty line statistics, and any applicable laws that would apply to your operation of Consignment Stores.
Competition
Many people that are developing new businesses or expanding existing businesses often feel that their business does not have any competition or limited competition at best. However, this is almost never the case. Unless you have re-invented the wheel – you will have competition. When applying for a business loan, you should clearly showcase your competition in your business plan. This is especially important to your banker as they will be able to gauge your ability to be successful in your targeted market. Many business loan underwriters will aggressively confirm that competitive nature of your local market and your local industry.
When drafting this section of the plan you should heavily discuss the competitive advantages that you intend to have over your competition.
Marketing Plan
In addition to all of the above information that we have covered, your business loan officer is also going to want to know how you intend to market your business to the general public. Most people do not quite understand how to effectively market their business outside of prominent signage or flyer distribution. When applying for a business loan (again in this difficult lending climate), your banker is going to want to see that you have a clear methodology of how you intend to market your services or products to the general public. In this section of the business plan – we will overview how to showcase your services/products to the general public.
Marketing Overview Example
The Consignment Store will place prominent signage on the facility to draw a significant amount of foot traffic. The business will maintain listings in the Yellow Books. The Consignment will also maintain an internet website that showcases the Company’s operations, hours of operation, and relevant contact information. The business will also using popular sites such as EBay in order to generate additional sales from outside of the retail location.
Marketing Strategies Overview
Additionally, you will be required to further drill down (in your business plan) how you intend to implement your strategies when you launch or expand your business’s operations. In this section of the business loan and business plan documents, you should amplify the bullet points from the section above. For instance:
The Consignment Store intends to use a number of strategies that will create instant traffic and customer flow to the Company’s location. These strategies include not only using prominent facility and road signage, but also distributing flyers to people that fall into he Company’s targeted demographics. The business will also regularly take out advertisements in localized newspapers that showcase the Company’s hours of operations, consignment store services, and specials that are occurring within the store on a regular basis.
The business will also maintain a highly informative website that showcases the Consignment Store’s services, its hours of operation, consigned product listing information, licensure information, and other relevant information in regards to the Company’s services. This website will be listed on major search engines such as Google as many people now use the internet to locate local businesses. The business will also use major sites such as EBay to generate sales of items consigned through the Company’s location.
The Financial Plan
Beyond any other part of your business loan application or business plan, the financials section of these documents are what matters most when applying for a business loan or any other type of credit facility. Ultimately, this section of the business plan showcases not only what your anticipated profitability will be, but also how you intend to repay the funds that you have borrowed through your business financing facility. An example of how this section is structure is as follows:
Assumptions
Consignment Store, Inc. will have an average annual growth rate of 10% per year. Mr. Doe will acquire $100,000 through a business loan in order to launch the operations of the business.
Proforma Financials for a Business Loan
Now it is time to showcase how you intend to repay your loan, generate a profit, and increase the book value of your business over a three to five year period. BusinessPlansForLoan.com has developed an easy to use financial model that you can use when drafting out the financial model for your business plan and business loan application. Through your business loan application, you will be required to have the following:
Profit and Loss Statement for your Consignment Store Cash Flow Analysis for the Consignment Store Balance Sheet for the Consignment Store Business Loan Amortization Tables
Posted in business plan | 
Tags: Debt Obligations, Store Business, Summary Introduction | 
No Comments »
Start An Online Business In Under One Day
Let’s go do it!
Online business is booming because it’s the quickest and most effective way of connecting with your customers. At the advent of Internet shopping, buyers were more than a little wary about the scary world of cyber shopping. With time has come a little relaxation and more trust in the security of the Internet.
For those looking to start out in business, the Internet offers a cheaper and faster route into the market.
One of the biggest barriers to going for it is in knowing how and where to start.
A quick search on “home based business” returned ‘about 500,000,000 results’. That seems like a pretty daunting task for someone new to online business. It’s easy to get lost in the morass of information, and not all of it is reliable.
Knowing what’s relevant and what’s complete rubbish is half of the battle. Sorting the wheat from the chaff might help to see a clear path ahead.
To save all that unnecessary angst, here, in a nutshell, are three of the quickest ways for YOU get moving on your online business with little or no expenditure IN LESS THAN 24 HOURS. You are most welcome.
Sitting comfortably? Then let’s begin.
Business Model 1. Affiliate Programs.
An Affiliate Program is set up by a business owner which lets others promote and sell for that business based upon an agreed commission (usually between 10 – 75%) much like a franchise.
The great appeal of this business model is that it doesn’t cost you a bean to get on board and get working. Because you don’t own the product, you’re free from the hassle of refunds, customer service or maintenance..
Your only concern is generating customers and claiming your commission.
Job done!
Here’s a few Affiliate Directories to give you a start:
Associate Programs – http://www.associateprograms.com
Refer It – http://www.refer-it.com
Business Model 2. Resell Rights.
As the name implies, this model is based on having the resell rights to a product owned and created by someone else.
These rights allow you sell the product on and keep all profits for yourself.
The great benefit of this online business is that you get ready-to-go websites with established and successful sales leads.
On the downside, the product you are selling and promoting will always be someone else’s. The creator always keeps full rights to the product. But, hey. you get to keep all the profits.
Not too shabby.
Business Model 3. Private Label Resell Rights.
Private Label Resell Rights are rights to products that can be re-branded in your name.
So even though you didn’t create this product, you own the full rights to that product under your branding.
This makes it the quickest route into the Internet market for someone without a product of their own or any great expertise in how to create one.
Again, there is the advantage of ready-to-go websites saving you the time and effort of creating one yourself.
And so the whistle-stop tour ends – 3 Quick Ways To Start Your Own Online Business In Less Than 24 Hours.
If you want to search for any of the programmes above, the easier way is to type something relevant into a search engine, like:
affiliate programs + “what your niche is”
It’s vital that you put quote marks what it is that’s your specialist area. It will help cut down on some of the background noise and save you searching through hundreds of websites that have no relevance to what it is you’re trying to find.
So now it’s down to you. You have the knowledge and the drive – what do you want to do? Where do you want to start with you big idea?
When you’ve answered that, it’s time to make a plan for profits!