business plan
Business Plan – A Plan is Key If You Want to Succeed
Anyone who wants to start a business and has the intention of succeeding has to come up with a business plan. You have to plan so that you can be able to see where you are going and where you are coming from. A good business plan need not be complicated. If anything the simpler and more direct it is, the better. It will help you put things into perspective.
It is essential that you create a detailed description of what your ultimate goal is, the purpose for your goal and the steps you must take to achieve your objective. This will be the backbone of your business and is used as a tool with the aim of having a sense of direction to as to how you intend to operate your business, sell your product or service and your income strategy.
A business plan should be able to help you attract investors. This will help you get much needed funding and aid in restoration of creditor confidence especially when times are tough or business is low. In addition, you will also be taken seriously and appear to be a professional. Potential lenders will see that you fully comprehend what it takes to start and operate a business.
Ensure that you have done proper research in regards to what you intend to do. The business plan will fill in the gaps as you go along you can use it as a guideline and make the necessary changes as your business continues to grow. Once you have your business plan in hand, be ready to take action and turn your dream into a reality.
Business Plan: The Simplest Business Plan Ever
If you’re a solo professional like I am, you know how tough it is to find any time at all to do any business planning. Doing a full business plan is a must if you’re planning to seek financing or investors, but most solo professionals don’t need anything that complicated.
Don’t get me wrong, business planning is one of the most important things you need to do to succeed in your one man or woman show. Without planning you’ll drift aimlessly from one crisis to the next and one idea to the next, never really getting anything done.
So, what’s a solo pro to do? Here’s what I do in my own business:
My business plan consists of one page with very little on it. It simply lists the three goals that I must achieve this year. Then, I list a statement for each goal: To achieve Goal #1 I need to….This is followed by two to five activities or action items I need to do to make that happen.
That’s it. That’s the whole plan. The beauty is the simplicity. I simply cannot handle more than that. I don’t have a staff. I don’t have “people”. Everything has to be structured so that I can get it done simply and systematically.
So, let’s say one of my goals is to increase sales by a certain number, like $25,000. I then ask myself, “What do you need to do to make that happen?” Maybe I want to develop an ebook or add a new service. How many potential or current customers will I need to reach? How much time will I need to develop the book or service? How will I market it?
From those answers, I develop my schedule. What do I need to do monthly, weekly, daily? I break it up into small pieces that take an hour or less. For example, if I decide I need to send out 100 marketing postcards in a month, I break it into 25 cards a week. Then, I put it on my schedule each week, just as I do my appointments with clients.
To keep myself on track, I place my mini plan in front of my keyboard so every morning it’s the first thing I see. I also include a note to myself. It reminds me that “Nothing Else Matters.” I follow it with my company slogan: Get Knowledge. Get Focus. Get Results.
Complex plans take tons of time to develop and many (if not most) end up gathering dust on a shelf. Using a simple plan improves your focus and helps you to achieve great results.